Embracing Growth: A New Chapter in the Metals Industry with Hierros Añon Group

At ASD, we are excited to announce a significant milestone in our journey towards excellence. We have recently joined forces with Hierros Añon Group, a prominent player in the global metals industry. This strategic partnership reflects our unwavering commitment to innovation, growth, and superior customer service.

The collaboration represents a significant leap forward for us. By combining our strengths, ASD is now better equipped than ever to unlock new levels of capability and efficiency, empowering us to better serve our valued customers. Leveraging the extensive resources, expertise, and network of mills within the Añon Group, we are embarking on a journey towards greater flexibility and enhanced operational capability.


As one of the leading stockholders and processing suppliers in the UK, ASD has earned a reputation for excellence in supplying a diverse range of ferrous and non-ferrous products from reputable and accredited mills across Western Europe. Now, under the umbrella of the Añon Group, we are excited to expand our offerings:

  • Broader Product Range: Our partnership allows us to offer an even wider selection of products, enabling us to meet the evolving demands of the market more effectively. This expansion ensures that we can provide our customers with a comprehensive portfolio of materials to suit their diverse needs.
  • Mission: Our commitment is encapsulated in our mission ‘To get you the products and services you need, when you need them.’ This partnership amplifies our ability to fulfil this promise, ensuring that our customers receive timely and reliable service, no matter the size or complexity of their orders.
  • Enhanced Capabilities: Leveraging the resources and expertise of the Añon Group, we now have greater flexibility to tailor our solutions to specific customer requirements. This means that we can handle both standard items and custom orders with increased efficiency and precision, providing bespoke solutions that align perfectly with our clients’ needs.


An integrated supply chain within our parent group, boasting mills in Western Europe, offers unique benefits for ASD customers across various industries:

  • Broader Range of Products: With access to a more diverse selection of materials, we can cater to a wider array of industrial applications. This diversity ensures that we can meet the specific needs of various sectors, from construction to manufacturing, with high-quality products.
  • End-to-End Solutions: Our integrated supply chain approach means that customers enjoy the convenience of a one-stop service. From sourcing materials to delivering finished products, we manage the entire process, simplifying procurement and ensuring consistency in quality and delivery.
  • Agility and Speed-to-Market: By leveraging the streamlined operations of our integrated supply chain, we enhance our ability to respond swiftly to customer needs and market trends. This agility allows us to deliver high-quality solutions promptly, helping our customers stay competitive in their respective industries.


At ASD, we are not only expanding our product offerings but also making significant investments into upgrading machinery and infrastructure at our headquarters in Leeds, as well as our sites in Newbridge, Dudley, and Thurrock. This strategic investment underscores our commitment to providing unparalleled service and value to our customers. We achieve this through:

  • State-of-the-Art Machinery: The new machinery upgrades enhance our processing capabilities, allowing us to handle a larger volume of orders with greater precision. This investment ensures that we can maintain the highest standards of quality while increasing our production efficiency.
  • Faster Turnaround Times: With upgraded infrastructure, we can expedite the processing and delivery of orders. Our customers thus benefit from shorter lead times and receive the materials they need when they need them, which is crucial for maintaining their project timelines and operational efficiency.
  • Superior Experience: Our continuous improvements in service and efficiency set us apart from other stockholders. These advancements enable us to offer a superior experience to our clients, characterised by reliability, responsiveness, and a commitment to meeting their specific needs.


At ASD, our team of experts has developed strong relationships with our customers, enabling us to understand their requirements with precision. We pride ourselves on our ability to tackle challenges head-on and find solutions to solve customers’ problems. Here’s how we help customers solve problems:

  • Mission: Our mission ‘To get you the products and services you need, when you need them’ remains at the heart of everything we do. This commitment drives us to continually improve our processes and capabilities to better serve our clients.
  • Dedicated Team: Our team of dedicated professionals is committed to ensuring smooth operations from order to delivery. Their expertise and proactive approach mean that we can anticipate and address potential issues before they become problems, ensuring a seamless experience for our customers.
  • Going the Extra Mile: We believe in exceeding expectations and delivering outstanding results. Whether it’s a complex project or a tight deadline, our team is dedicated to putting in the time and effort required to ensure that everything runs smoothly. This dedication to customer satisfaction is what sets us apart in the industry.

As we continue to embrace growth opportunities and drive innovation, we are dedicated to delivering excellence in every aspect of our operations. With our strengthened capabilities and unwavering commitment to customer satisfaction, ASD is in a strong position to lead the way towards a brighter future for our industry and our customers.

Eng: 175